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Sessional instructors at the University of Saskatchewan, members of CUPE Local 3287, have launched a media campaign to raise awareness of the important role sessional lecturers play on campus.

“Sessional lecturers are highly trained and experienced individuals,” said Brian Zamulinski, president of Local 3287. “We pride ourselves on the knowledge we bring to our subject matter and our capacity to develop class materials that motivates and inspires students.”

The campaign has featured advertisements in the Sheaf and on billboards, as well as face to face conversations with students. The local handed out 1,500 flyers with coupons to a local coffee shop to students during the first weeks of the fall semester.

“We are thrilled with the response we have received from the campus community,” added Zamulinski. “We received a lot of meaningful feedback, and the students really appreciated the free coupons!”

CUPE Local 3287 represents approximately 250 sessional lecturers on campus. It is about to enter into a round of bargaining with the university. “We are hoping this campaign reinforces the important role of sessional instructors with the university administration,” Zamulinski said.