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For the first time ever, CUPE Newfoundland and Labrador has launched a province-wide TV ad campaign.

Were letting our members from across the province send a message directly to Premier Williams about the importance of the work we do, says CUPE Newfoundland and Labrador president Wayne Lucas.

The ads use the slogan CUPE Our Work…Important Work and they feature 14 CUPE members from across the province.

For a schedule, visit http://nlbargaining.cupe.ca