This week, CUPE Newfoundland and Labrador launched a TV ad campaign, speaking out about the damage that will be done if Premier Andrew Furey’s plan for the economy, known as the “Big Reset”, is allowed to continue.

The TV ad is now airing on NTV and will begin on CBC on June 27. A digital campaign is also being launched, asking the public to “Reject the Reset” and stop Premier Furey’s plan to destroy our public services. A message to the premier and MHA’s can be sent via the campaign website at

Watch the ad below. 

“As frontline providers of public services, we are worried about the damage that will be caused by Premier Furey’s plans to privatize services and sell-off provincial assets,” said Sherry Hillier, CUPE NL president. “With the premier’s plan, we’ll lose control of services, costs will rise, and quality will suffer.”

“Thousands of good jobs will be lost,” adds Hillier. “At a time when the cost of living is soaring, we need to invest in public services, not make cuts. Public services make life more affordable and more equal for everyone.”

“We’re also alarmed about the creation of one provincial ‘superboard’ health authority and the impact that it will have on patients, staff, and quality of care. We’ve seen it happen it Nova Scotia and it’s a disaster,” says Hillier.

“Our government needs to act quickly to protect our public health care system and ensure that every resident of Newfoundland and Labrador has access to quality care, when and where they need it. With the premier’s plan, hospitals and clinics in rural areas will be lost. Decisions about health care services will be based on profit margins. Also, Furey’s plan means parents will have less of a say in their children’s education,” says Hillier. “We must act now and ‘reject the reset’.”