The ads, which will appear on Facebook and Twitter, will run for the next two weeks, reminding Toronto residents that great public services are the foundation of a great city, but nearly half the workers who deliver services we depend on do not have stable, secure jobs.
“This advertising will support our two goals in bargaining, maintaining and improving the vital public services we all depend on, and ensuring that workers have stable and secure jobs that support delivering great services to our city,” said CUPE spokesperson Katrina Miller.
“We have some concerns that the city’s approach to bargaining right now won’t help us achieve these goals, but we are hopeful that through ongoing negotiations we can reach an agreement that moves our city forward in improving public services through good stable jobs.”
The campaign will expand on January 11, with advertising appearing on about 175 transit shelters and two digital billboards across Toronto.
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