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A cross-country ad campaign is rolling out this week, highlighting CUPE members as the heart of their communities.

The campaign is one way CUPE’s marking the newly re-established Communities Day, Saturday June 23. The billboard and bus ads shine a spotlight on the central role of CUPE members’ work, making the connection that they are everyday people in the community.

The campaign uses the slogan “Your neighbours at work building strong communities” and features images of CUPE members on the job.

  • See all of the billboard images
  • Download the Billboard Schedule and Locations list below (PDF)

CUPE community builder stories

CUPE is also using Communities Day to tell the stories of CUPE members as community builders. Many members give back to their cities and towns in their spare time. Watch for profiles of CUPE community builders in the coming days, starting with this profile of Ontario paramedic Sandra Hynds.

With the re-launch of Communities Day, CUPE locals are working with their municipal governments to proclaim communities day.

Thanks to the work of CUPE 608, the City of Penticton has proclaimed June 23 as Communities Day – the first community to do so!

Tell us your story

Tell us what your local is planning for June 23, and let us know about CUPE community builders in your neighbourhood. Send an email to communities@cupe.ca.

Send us your photo

Take a photo of yourself in front of a billboard in your community and we’ll post it in our photo album! Send photos to communities@cupe.ca. Please tell us your name, Local number, and where the photo was taken.

We’ll post the photos on Facebook too!

Join the conversation online

Follow @cupenat on Twitter and use these hashtags: #CommunitiesDay #June23 #cdnmuni.

Follow CUPE National on Facebook and RSVP on the event page


Add you city or town to the list – download the sample resolution and bring it to your municipal council.