Back in 2007, media conglomerate Québecor and its CEO Pierre Karl Péladeau locked out 100 Journal de Québec employees, including journalists, advertising salespeople, press operators and office staff. In response, the workers, who were members of CUPE, resorted to a very original pressure tactic. They decided to publish and distribute their own newspaper, the MédiaMatin. 

Have a look at this inspiring video featuring a unique experience of resilience, solidarity, and community support.  

The video is in French, with English subtitles.