Connecting with members is a challenge for any union. As workplaces change and workers spend more time working in isolation, unions have had to adapt and explore new communications tools. CUPE 416, the Toronto Civic Employees Union (TCEU), is taking an innovative approach to reaching its members, and the public at large, with the launch of Left Looking In, a monthly podcast that will bring in guests to discuss big issues and bold, progressive ideas.
“This podcast is an important opportunity for us to engage in frank discussions with progressive thought leaders from across the country as we organize and mobilize for the future we need and deserve,” said Eddie Mariconda, President of CUPE 416.
To get to the heart of these big issues the local has partnered with David Moscrop, an Ottawa-based columnist for the Washington Post and host of his own podcast Open to Debate, who will serve as host and interviewer of Left Looking In’s guests.
“Left Looking In offers a chance for honest, thorough introspection at a time when mainstream political ideas seem out of step with the challenges of the moment,” said Moscrop of his involvement in the project. “Having a chance to speak with smart guests invested in fighting for a better future for workers and all of us is a privilege. I can’t wait to share our discussions with folks and to hear what they think.”
The inaugural episode launched this week with the theme “Next Gen Work” – what does it mean? In conversation with some of Ontario’s biggest advocates for examining what the future of work looks like and what it means for union members. The episode features interviews with former MP Andrew Cash, executive director of the Broadbent Institute, Jennifer Hassum, University of Toronto professor Dr. Sunil Johal, and Mariconda himself.
“After a pivotal provincial election, unions need to shift their mind to the future of work and identify new ways to reach their members and the public,” Mariconda said of the decision to kick-off the podcast with this topic.
Left Looking In is available on Apple and Spotify now—check it out and subscribe so you don’t miss any future episodes.