CUPE Saskatchewan is launching a new province-wide multimedia campaign to profile CUPE public service workers. The Your Neighbour. Your Community. campaign highlights the human side of CUPE members that provide services across Saskatchewan.
“Public service workers are your neighbours, your friends, and your family members. This campaign is about putting a friendly face to the vital work CUPE members do in communities across the province,” said Kent Peterson, President of CUPE Saskatchewan. “CUPE members care deeply about the people they serve, and they want Saskatchewan communities to be even better – because they also live in those communities,” he added.
The campaign launched today will be featured on digital and transit advertising, and billboard platforms. View the advertisement below.