Janet Szliske | CUPE Communications

Kindergarten to Grade 12 education support workers will be featured on movie theatre screens in Cineplex theatres throughout B.C. this summer and fall, thanks to an animated spot promoting the important services they provide.

The 30-second animation features “Rachel” and some of the CUPE members she comes into contact with throughout her day at school. Featured CUPE workers include an education assistant, custodian, clerical worker, tradesperson and bus driver, who all contribute to making great schools possible. “It’s been tough for our members who have faced cuts over sixteen years of BC Liberal government,” said K‑12 Presidents Council President Warren Williams. “This campaign will help build public understanding of the services our members provide and their importance to students in public education as we head into bargaining.”

The campaign will include buttons, flyers and posters as well as newspaper and radio ads in locations that do not have large cinemas.

Bargaining surveys revealed that 41 per cent of respondents have seen increased violence in B.C. education workplaces, with 15 per cent reporting a “significant increase.” For more on this important campaign visit bcschools.cupe.ca.