CUPE’s social media team took advantage of the increased attention surrounding our 50th anniversary convention to dramatically expand our audience. The results are impressive:

  • We increased the number of people who “like” our Facebook page from 6,000 to 10,000.
  • About 8,000 people visited in October with more than 63,000 page views.
  • There were over 6,000 convention-related tweets, reaching hundreds of thousands of users.
  • During convention, we reached up to 85,000 people on Facebook each day.
  • For the first time in our history, CUPE livestreamed highlights of our national convention online.

As part of building our online presence, CUPE also worked with 115 locals, divisions and councils to launch or re-launch their websites.