Warning message

Please note that this page is from our archives. There may be more up-to-date content about this topic on our website. Use our search engine to find out.

Just in time for World Water Day, a new video makes a watertight case for taking back the tap.


The Story of Bottled Water is an eight-minute animated video that throws a wrench in the bottled water industry’s spin machine. Behind ad campaigns linking bottled water with sparkling mountain springs lies the truth:

  • faucets and fountains deliver higher-quality water at a fraction of the cost
  • eighty per cent of plastic water bottles end up in landfills
  • making and transporting plastic water bottles creates even more pollution
  • some brands are just re-bottled municipal water

It’s no surprise the vice chairman of Pepsi, maker of Aquafina, has publicly said “the biggest enemy is tap water.”

Bottled water companies have worked hard to undermine confidence in public water systems. But the tide is turning, as a growing number of Canadian municipalities, campuses, school boards and other public institutions are rejecting bottled water in favour of the tap.

Watch the video, share it with your friends, and take a pledge to make your home, workplace and community bottled-water free.