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CUPE ad campaign features residents who support the staff

THORHILD The effort to unionize Thorhild Lodge heats up this week as the union representing Lodge staff release an aggressive ad campaign designed to build support for its cause. Starting Wednesday, CUPE will run ads in the Redwater Review and on CFOK radio.

CUPE Alberta President Bruce McLeod said the unions ad campaign features four residents of the lodge who support the staff in their efforts to get a union.

Lodge residents know that satisfied, respected staff do a better job for the people they serve, said McLeod. Union members tend to stick around, so there is less staff turnover, which is better for the residents.

The radio and newspaper ads, running on CFOK and in the Redwater Review, feature residents explaining their support for the staff.

One ad features Betty, a relatively young resident who lives at Thorhild due to arthritis and epilepsy. At 53 years old, thats hard to accept, says Betty. But the staff make it easier. They are getting a raw deal.

Another resident, identified as Del says, I dont normally support unions, but I do when it comes to the staff here. They work damn hard.

Its very powerful to hear Lodge residents tell us why the staff need a union, said McLeod. Its our hope that people will see and hear the ads and start asking questions.

CUPE is targeting Vivian Prodaniuk and Kevin Grumetza, the two local municipal politicians who make up the Lodges bargaining committee. The ads feature contact numbers for the politicians and end with the appeal tell them I care about the staff at Thorhild Lodge, tell them they should too.

The ads will run either until Municipal elections, or a settlement is reached. Its up to the Lodge, said McLeod.


Lou Arab
Communications Representative

Download the newspaper and radio ads.