Our work builds strong communities!
CUPE Nova Scotia is getting the word out about the great work being done by our members right across the province, when they begin airing province wide TV ads for the next two weeks. They’re using the slogan “Our work builds strong communities!”
The public image campaign is being cost-shared by CUPE National. Locals across the province and the N.S. Division raised half the cost.
Division President Danny Cavanagh says, “The ads represent a major accomplishment for such a small province. We couldn’t have done it without the commitment of all the locals who contributed to the campaign, as well as the cost-sharing from our national union.”
The four, 30-second ads feature members from all 10 sectors of CUPE and the various regions of the province. It’s the first time CUPE locals in Nova Scotia have done a provincewide TV ad campaign.